May 11th, 2026
It's that time of year, again, where we hold our annual Grad Giveaway!

To celebrate grads of all stripes, at any level of schooling, we want to provide a special something for your grad party. Maybe you're the grad. Or it's a grandchild. Or child. Or maybe a parent. Anyone!

One lucky person will take home a big 11.4l tub of hard-serve ice cream... ANY flavour they want! It could be you but... how do you get in on the fun?

All you have to do is give us a FOLLOW on Facebook then LIKE and SHARE this post (or any future posts like this one). That is literally all you have to do for your one (1) free entry

Please read the

Also, be wary of scams and bots. We will NEVER ask for money, your personal information or contact you before the end. We've never done that before...why would we (or any legitamte business) do that?

Contest ends June 11th. Winner will be announced on June 12th.

Good luck!

May 5th, 2026
It's time again, folks, where the good people at ExcellenceNB roll out the red carpet and YOU get to choose the best our great province has to offer.

This year, it's a two-part process. First, we need you to nominate Pete's as the Best Ice Cream Shop in New Brunswick. To do that, visit their website and fill out your email address. Then scroll, just a little, to "Food & Drink - Best Ice Cream Shop" and click/tap on "Pete's Dairy Bar - Saint George".

Now, you have to page through all of the categories (you don't have to vote in every category) until you get to the Submit button. Click/tap Submit and that should do it. (It sounds a lot more complicated than it really is)

You can nominate once PER DAY until May 18th. *IF* we make the Top Ten, then we'll be asking for your Finalist Votes (the 2nd phase)

We've come close to the big cherry but haven't been able to grab it. Will you help us get there? We genuinely believe we're tops and need your nominations (and, later, votes) to take the top spot.

Thanks so much for nominating us! And a big thanks for ExcellenceNB, and their sponsors, for highlighting the best of NB.

April 8th, 2026
As we all know, the cost of everything is rising and affordibility is on everyone's minds. Even here, at the shop, all of our costs (stock, supplies, wages, utilities, etc) are going up.

Every year, we have to balance our prices against costs.

We also think about the "Core Family." The traditional 2-parent 2-child family who are coming through our doors for an ice cream. Maybe they've been coming for years or maybe they're a new family starting their own traditions (or continuing and old one). What is their budget? Can they afford a trip to Pete's?

Ice cream is becoming a luxury item and we thought...maybe it doesn't HAVE to be.

So we're doing what no one else is doing. Pete's is bucking the trend and LOWERING the prices of our ice cream cones.

That's right... this year, you will pay LESS than you did last year for Child, Small and Large ice creams.

Mom, Dad (or 2 moms, 2 dads, grammie & grampie... 2 adults) and their 2 children can have a delicious Pete's Treat and maybe create a wonderful memory for under $20.

So there you go. Our big announcement we've been teasing (Did you catch the clues?) is that Pete's will be lowering our prices for scooped & soft ice cream.

Opening day is right around the corner. We're rested, we're ready and we can't wait to see you.

Also, we've got some new & returning faces behind the counter. We ask that you please have some patience as they get back into the scoop of things.

Thank you, Mary & Team Pete's